Support Animal Advocates as a Friend Of Ruby!

Meet Ruby

Ruby spent his early days on the lam roaming the mean streets of Grafton, WV. When he was caught, he was charged with a Class D Misdogmeanor: Failure to be a good hunting dog. As part of a plea deal, he was extradited to a rescue called Buddy Dog, in a frozen tundra known as New England. It was there that he rescued two humans, assumed a girl’s name, and never looked back.

In 2008, Ruby spent seven days in the hospital near death with diabetic ketoacidosis. He lived with canine diabetes for the rest of his life, almost eight years, and through his blogging has helped countless friends around the world with his diabetic dog food recipe, Ruby Stewbie.

In 2013, he convinced his humans to move south to the warm weather and beautiful coast of North Carolina. He was always a southern charmer, after all, and his blue heeler blood was homesick. He enjoyed every single moment of his retirement. It was filled with all the finer things in life: walks on the beach, napping, getting belly rubs, and giving sweet kisses.

On May 4th, 2016, Ruby passed peacefully in his sleep, surrounded by his pack. He lived 14 glorious years thanks to someone who picked him up and drove him far away, to a no-kill shelter, and into the arms of love. He remained a lover, not a hunter.

The Bloggin' Dog

Ruby the Dancer

Friends Of Ruby Stands

Unconditional LoveAnimal RescueGotcha DaysSpaying & NeuteringHappy TrailsEvery Animal


Website Winners

The 2023 Friends Of Ruby website contest is open. Enter today for a chance to win!

Friends of Ruby Winner - Blue Moon Shepherd Rescue

Blue Moon Shepherd Rescue

Operating for over 25 years, Blue Moon Shepherd Rescue is a foster-based rescue organization with a simple mission: Save as many German shepherds as possible and place them in loving and appropriate homes where they will never know pain and suffering again.

Their site is currently under construction so be sure to check back for the launch in 2023. In the meantime, show them some Friends Of Ruby love on their Facebook page!

Friends Of Ruby Award Winner - Emoji's Endowment

Based out of New York city, Emoji’s Endowment is a nonprofit organization providing resources and support to owners and adopters of senior and special needs dogs.

When he was adopted by Mary Atwater (Lady), Emoji was a blind, deaf, toothless pug with an unknown past. Through his legacy, she shares their journey and advocates for an open conversation about senior and special needs adoption.

Friend Of Ruby Award Winner - Southport-Oak Island Animal Rescue

The inaugural recipient of the Friends Of Ruby Website Award, Southport-Oak Island Animal Rescue (SOAR) is a nonprofit, no-kill animal rescue in North Carolina.

SOAR’s three acres of property provide a safe, and hopefully temporary, home for cats and dogs. Unique to this rescue are two additional houses specifically for cats living with FeLV (feline leukemia virus) and FIV (feline immnunodeficiency virus).

About the Contest

Early on in his blogging career, Ruby caught scent of the power of the Internet. He spoke mainly through haiku, and pictures where his mom dressed him up in silly costumes. He truly loved his global pack.

Through this contest, it continues to grow in his honor.

Are you an animal rescue or charity that needs help online? This contest is for you, and every year you have a new chance to win. Or maybe you know an organization that would benefit from becoming the next Friend Of Ruby.

Here’s what it’s all about.

Ruby’s Friends Are:

Passionate About AnimalsPassionate About Animals
100% No Kill100% No Kill
501(c)(3) Nonprofit 501(c)(3) Nonprofit

The Prize Awarded Is:

Consultation & Planning
Things start off with a scheduled consultation between your organization and digital marketing agency MyUntangled Media. That way, their professional website design folks can learn about your organization’s current website as well as what it’s going to take to get it to where it needs to be.
Design & Development
As part of the website design process, MyUntangled Media will work with your organization’s liaison to collect permissions and collateral before beginning your site redesign. Once they have everything, the MyUntangled design team can proceed to take your organization’s site to the next level. Please take a look at some other examples of their work.
Hosting & Maintenance

After launch, you’ll never have to worry about anything again. Your organization’s website will be live on a fast and optimized hosting server. Every month, software updates and patches will be applied, if applicable, along with monthly backups. Your domain will be renewed yearly and if your ongoing content needs go beyond the training provided, the MyUntangled Media support team is available as needed.

Keep Up with Ruby & Friends

Itching to see the launch of the 2022 Friends Of Ruby website winner? Sniffing out options for supporting animals and the local organizations that make a difference every day? We'll only feed you updates about our charities, and we promise we don't bite or share your email address!

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